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Digital Marketing Strategy For Real Estate | Real Estate Digital Marketing Agency

Compass Inc.
IndustryReal estate
Founded2012; 9 years ago (2012)
FounderOri Allon
Robert Reffkin
United States[1]
Area served
21 areas in the United States[2]
Key people
Ori Allon (Co-Founder and Executive Chairman)
Robert Reffkin (Co-Founder and CEO)
Kristen Ankerbrandt (CFO)
Rob Lehman (CBO)
Joseph Sirosh (CTO)
Greg Hart (CPO)
RevenueIncrease $3.72 Billion(2020) [3][4]
Number of employees
500 Employees[5] 17,000 Agents[5]

Compass is an American licensed real estate broker that utilizes the Internet as a marketing medium with the use of real estate technology. Compass employs more than 10,000 agents who earn a percentage of the selling price and give 15 to 30 percent on each sale to Compass.[6][7] Compass specializes in high-margin, luxury homes in upscale markets. Founded in 2012, the company is headquartered in New York City.[1] The company provides software to real estate agents.[8] Compass is the first company to have built a proprietary mobile app for real estate agents.[9] In September 2018, the company had a valuation of US$4.4 billion.[10]

Compass operates in 20 U.S. markets including New York, Philadelphia, Boston, Washington D.C., Dallas, South Florida, San Francisco, Chicago, Los Angeles, Aspen, The Hamptons, Santa Barbara[11] and Newport Beach.[12]

Compass has raised a total of US$1.5 billion[13] from investors such as Founders Fund, Wellington Management and Institutional Venture Partners,[8] Fidelity Investments,[6] Dragoneer Investment Group, Canada Pension Plan Investment Board and Softbank Vision Fund.[14] Compass was named Mid-Sized Business of the Year by the Manhattan Chamber of Commerce in 2015.[15] Compass was named to Crain's Fast 50,[16] Inc. 5000,[17] and Glassdoor's Best Places to Work[18] in 2018. Compass received a Webby Award for Best Real Estate Website,[19] and was named to Fast Company's Best Workplaces for Innovators[20] in 2019. Compass (company) won the 2020 Webby People’s Voice Award for Real Estate in the category Web.[21]

Compass filed to go public in March 2021.[22]

  1. ^ a b Lunden, Ingrid (September 15, 2015). "Compass Raises $50M at An $800M Valuation Led By IVP To Supersize Its Real Estate Platform". TechCrunch.
  2. ^ Compass. "Our regional offices, from coast to coast". Compass. Retrieved May 16, 2019.
  3. ^ https://rismedia.com/2021/03/02/compass-files-ipo-sec/#:~:text=The New York-based brokerage's,in 2019 and 2020%2C respectively.
  4. ^ techcrunch.com 2018/09/27
  5. ^ a b Inc. magazine
  6. ^ a b "Tech Startup or Real-Estate Broker? Fidelity Values Compass at $2 Billion". Bloomberg.com. November 8, 2017. Retrieved December 25, 2017.
  7. ^ Delprete, Mike (May 1, 2019). "How has Compass grown so fast? A look at the numbers". Inman. Retrieved January 28, 2020.
  8. ^ a b Brown, Eliot; Kusisto, Laura (February 17, 2017). "Real Estate Is Latest Target for Would-Be Disrupters" – via www.wsj.com.
  9. ^ Bourque, Andre (September 28, 2016). "25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing". Entrepreneur.
  10. ^ "Compass Is Said to Raise Funds at $4.4 Billion Valuation". Bloomberg. September 27, 2018. Retrieved May 15, 2019.
  11. ^ Lunden, Ingrid. "Maelle Gavet is the new COO at real estate startup Compass". TechCrunch.
  12. ^ "Luxury real estate startup Compass expands to Newport Beach, scores top agent Rob Giem". Orange County Register. February 5, 2017.
  13. ^ Tabatabai, Arman. "Real estate platform Compass raises another US$370m on a 6.4b valuation en route to an IPO". TechCrunch. Retrieved November 5, 2018.
  14. ^ Jr., Berkeley Lovelace (December 7, 2017). "Softbank invests $450 million in real estate tech company Compass". CNBC. Retrieved December 25, 2017.
  15. ^ Cite error: The named reference fastcompany.com was invoked but never defined (see the help page).
  16. ^ "Compass". Crain's New York Business. October 14, 2018. Retrieved November 14, 2019.
  17. ^ "Inc. 5000 2018: The Complete Rankings". inc.com. Retrieved November 14, 2019.
  18. ^ "Best Places to Work". Glassdoor. Retrieved November 14, 2019.
  19. ^ Liao, Shannon. "Here are all the winners of the 2019 Webby Awards". The Verge. Retrieved July 9, 2020.
  20. ^ Company, Fast (August 5, 2019). "The 50 best workplaces for innovators". Fast Company. Retrieved November 14, 2019.
  21. ^ Kastrenakes, Jacob (May 20, 2020). "Here are all the winners of the 2020 Webby Awards". The Verge. Retrieved May 22, 2020.
  22. ^ Levy, Ari (March 1, 2021). "Real estate brokerage Compass files for IPO amid pandemic boom in housing prices". CNBC. Retrieved March 2, 2021.
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