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2021 SXSW Film Festival Full Lineup Announced for SXSW Online - sxsw.com

South by Southwest
SXSW Stack logo.svg
The official logo for SXSW since 2017
GenreConference and festival
DatesMarch (dates vary but generally coinciding with University of Texas at Austin spring break and also usually includes St. Patrick's Day)
FrequencyAnnual
Location(s)Austin, Texas, U.S.
Years active34
Inaugurated1987
FoundersRoland Swenson, Louis Jay Meyers, Louis Black, Nick Barbaro
Next eventMarch 12 – 20, 2021 (virtual)
Attendance
  • SXSW Music: 28,119
  • SXSW Interactive: 30,621
  • SXSW Film: 16,297
  • SXSW EDU: 4,260
  • Other Exhibits/Parties: 152,000
Organized bySXSW, LLC
Websitesxsw.com

South by Southwest, stylized as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days.

SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events.[1] In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin,[2] and the me Convention (started in 2017), held in Frankfurt, Germany and in Stockholm, Sweden, in collaboration with Mercedes-Benz.[3][4] Former conferences run by the SXSW organization include SXSW Eco, a conference focusing on social and environmental issues through the lens of technology, creativity and design held in Austin from 2011 to 2016;[5] and another in Las Vegas: SXSW V2V, a conference focused on innovative startups,[6] which ran from 2013 to 2015. Previously, SXSW produced music festivals North by Northwest (NXNW) in Portland, Oregon, North by Northeast (NXNE) in Toronto, and West by Southwest (WXSW) in Tucson, Arizona.

For the first time, the 2020 event was cancelled as a result of local health concerns about the COVID-19 pandemic,[7][8] The 2021 event will be virtual, also due to the pandemic.[9]

  1. ^ "Sxsw Inc". Sxswedu.com. Retrieved March 25, 2014.
  2. ^ "About SXSW EDU". Sxswedu.com. Retrieved April 15, 2013.
  3. ^ Schultz, Ina (March 11, 2017). "South by Southwest (SXSW) to collaborate with Mercedes-Benz at IAA International Motor Show in Frankfurt: Premiere at IAA: International me Convention". media.daimler.com. Retrieved August 23, 2017.
  4. ^ Roberts, Jordan (June 14, 2017). "SXSW and Mercedes-Benz Announce Initial Programming for Collaborative Future-Focused Event in Europe". SXSW. Retrieved August 23, 2017.
  5. ^ "About SXSW Eco". Sxsweco.com. Retrieved April 15, 2013.
  6. ^ Gallaga, Omar L. (October 23, 2012). "SXSW Interactive expanding next year with Las Vegas startup conference". Austin American-Statesman. Retrieved August 8, 2013.
  7. ^ Statt, Nick (March 6, 2020). "SXSW 2020 canceled due to coronavirus". The Verge. Retrieved March 9, 2020.
  8. ^ "SXSW canceled: Austin officials end 2020 festival amid coronavirus concerns". KVUE. Retrieved March 9, 2020.
  9. ^ Roberts, Jordan (October 6, 2020). "Announcing SXSW Online: A Digital Experience from March 16–20, 2021". SXSW. Retrieved March 18, 2021.
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