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5 Examples of E-Commerce Pop-Up Shops

India has an Internet user base of about 504 million as of May 2020, about 40% of the population.[1] This number is expected to be 627 million by the end of 2019.[2] Despite being the second-largest user base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing, adding around 6 million new entrants every month.[3] The industry consensus is that growth is at an inflection point.[4]

In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[5] Demand for international consumer products (including long-tail items) is growing faster than in-country supply from authorised distributors and e-commerce offerings. Long tail business strategy allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The term was first coined in 2004 by Chris Anderson.[6]

In 2017, the largest e-commerce companies in India were Flipkart, Snapdeal and Amazon.[7] In 2018, Amazon beat Flipkart and was recorded the biggest ecommerce in india in terms of revenue.[8]

  1. ^ "For the first time, India has more rural net users than urban". timesofindia. Retrieved 23 February 2021.
  2. ^ "Internet users in India to reach 627 million in 2019: Report".
  3. ^ "Online shoppers in India". timesofindia.indiatimes/tech. 20 November 2014. Retrieved 25 March 2015.
  4. ^ "Indian e-commerce at inflection point?". Vccircle.com. 19 August 2010. Retrieved 4 July 2013.
  5. ^ "In COD we trust". translatemedia.com. 6 February 2015. Retrieved 24 March 2015.
  6. ^ Hayes, Adam. "Understanding Long Tails". Investopedia. Retrieved 2 June 2020.
  7. ^ "Amazon India reportedly closing in on Flipkart". The Economic Times. Retrieved 22 March 2018.
  8. ^ "Amazon beats Flipkart to become India's largest ecommerce company by gross sales". www.timesnownews.com. Retrieved 9 September 2019.
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