These Two Men Are on a Mission to Save CrossFit
|Industry||Strength & conditioning equipment manufacturer|
Number of employees
|Divisions||Rogue Supply Co.|
Web Smith, 
Rogue Fitness (legally named Coulter Ventures, LLC, often branded and referred to as Rogue) is an American manufacturer and distributor of gym equipment based in Columbus, Ohio. Its produces strength and conditioning equipment such as weightlifting barbells, plates and racks, kettlebells, as well as a range of fitness related equipment for CrossFit boxes, home gyms, military, collegiate, and professional sports teams.
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- Foster, Tom (November 8, 2019). "How Rogue Fitness Founder Bill Henniger Built His Company". Men's Health.
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- "Company Overview of Coulter Ventures, LLC". Bloomberg. Retrieved 27 July 2016.
- Shultz, Alex (April 7, 2020). "Inside the Great Kettlebell Shortage of 2020". GQ Magazine.
- "Rogue's Under-The-Radar Dominance". Fitt Insider.
- Wolff-Mann, Ethan (April 28, 2020). "Coronavirus has caused a home gym boom, sending companies scrambling". Yahoo! Finance.
- Warren, Brent (23 April 2016). "Massive Rogue Fitness Facility Starting to Take Shape in Milo-Grogan". Columbus Underground. Retrieved 27 July 2016.
- "2015 CrossFit Liftoff, Powered by Rogue, Awards $100,000 to Olympic Weightlifters and CrossFit Athletes". Business Wire. 20 November 2015. Retrieved 27 July 2016.