These Two Men Are on a Mission to Save CrossFit

Michael Easter

These Two Men Are on a Mission to Save CrossFit
Rogue Fitness
IndustryStrength & conditioning equipment manufacturer
Founded2007 (2007)[1]
FounderBill Henniger[2]
United States
Area served
OwnerBill Henniger
Number of employees
850 (2020)
DivisionsRogue Supply Co.
SubsidiariesRogue Europe
We started as a garage gym in the CrossFit community. Rogue began by selling jump ropes and boxes out of a small space. We were at the 2008 CrossFit Games and it was there when we knew how we wanted to contribute to the CrossFit Community. We've done so ever since. CrossFit was and is crucial to Rogue Fitness's success.

Web Smith, [3]

Rogue Fitness (legally named Coulter Ventures, LLC,[4] often branded and referred to as Rogue) is an American manufacturer and distributor of gym equipment based in Columbus, Ohio.[2] Its produces strength and conditioning equipment such as weightlifting barbells, plates and racks, kettlebells,[5] as well as a range of fitness related equipment for CrossFit boxes,[6] home gyms,[7] military, collegiate, and professional sports teams.[8][9]

  1. ^ "FACT SHEET JUNE 2015 COULTER VENTURES, LLC DBA ROGUE FITNESS". Rogue Fitness. 13 May 2015: 1–3. Retrieved 27 July 2016. Cite journal requires |journal= (help)
  2. ^ a b Foster, Tom (November 8, 2019). "How Rogue Fitness Founder Bill Henniger Built His Company". Men's Health.
  3. ^ Cite error: The named reference startup was invoked but never defined (see the help page).
  4. ^ "Company Overview of Coulter Ventures, LLC". Bloomberg. Retrieved 27 July 2016.
  5. ^ Shultz, Alex (April 7, 2020). "Inside the Great Kettlebell Shortage of 2020". GQ Magazine.
  6. ^ "Rogue's Under-The-Radar Dominance". Fitt Insider.
  7. ^ Wolff-Mann, Ethan (April 28, 2020). "Coronavirus has caused a home gym boom, sending companies scrambling". Yahoo! Finance.
  8. ^ Warren, Brent (23 April 2016). "Massive Rogue Fitness Facility Starting to Take Shape in Milo-Grogan". Columbus Underground. Retrieved 27 July 2016.
  9. ^ "2015 CrossFit Liftoff, Powered by Rogue, Awards $100,000 to Olympic Weightlifters and CrossFit Athletes". Business Wire. 20 November 2015. Retrieved 27 July 2016.