Live Zwift eRacing Zwift The Holy Grail of brand building is achieved when your startup crosses the language chasm from noun to verb. To ride share is to Uber. To send cash to friends is to Venmo t… Source : https://www.forbes.com/sites/robreed/2021/02/17/do-you-even-zwift-the-indoor-cycling-platform-is-having-a-moment/