avatar
Obtain the Competitive Edge with One of All These

nicarmy0 41 9th Nov, 2020

Loading Please wait...
Description

No description

To share this paste please copy this url and send to your friends
RAW Paste Data
Three steps to level up your B2B marketing in 2021

Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. [1] In 2017, The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets".[2]

It is one of the primary components of business management and commerce.[3] Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing).[4] Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of marketing.[5]

The marketing mix, which outlines the specifics of the product and how it will be sold,[6][7] is affected by the environment surrounding the product,[8] the results of marketing research and market research,[9][10] and the characteristics of the product's target market.[11] Once these factors are determined, marketers must then decide what methods will be used to promote the product,[4] including use of coupons and other price inducements.[12]

The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships[13][14] and is the business process of identifying, anticipating and satisfying customers' needs and wants.

  1. ^ Twin, Alexandra (17 August 2020). "Marketing". Investopedia.
  2. ^ Charles Duhigg (14 June 2017). "Why Don't You Donate for Syrian Refugees? Blame Bad Marketing". The New York Times.
  3. ^ Drucker, Peter (1954). The Practice of Management. New York: Harper & Row. p. 32.
  4. ^ a b Cite error: The named reference :0 was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference :5 was invoked but never defined (see the help page).
  6. ^ Cite error: The named reference :6 was invoked but never defined (see the help page).
  7. ^ Cite error: The named reference :3 was invoked but never defined (see the help page).
  8. ^ Cite error: The named reference :4 was invoked but never defined (see the help page).
  9. ^ Market Research is a subset of Marketing Research"Difference Between Market & Marketing Research". 24 September 2019. Market Research is a subset of Marketing Research
  10. ^ Cite error: The named reference :7 was invoked but never defined (see the help page).
  11. ^ Cite error: The named reference :8 was invoked but never defined (see the help page).
  12. ^ Julie Bosman (10 March 2006). "For Tobacco, Stealth Marketing Is the Norm". The New York Times.
  13. ^ Hunt, Shelby D. (July 1976). "The Nature and Scope of Marketing". Journal of Marketing. 40 (3): 17–28. doi:10.2307/1249990. JSTOR 1249990.
  14. ^ Bagozzi, Richard P. (October 1975). "Marketing as Exchange". Journal of Marketing. 39 (4): 32–39. doi:10.2307/1250593. JSTOR 1250593.
Comments
Your message is required.
Markdown cheatsheet.

There are no comments yet.