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Coordinates: 37°20′06″N 122°00′32″W / 37.3349°N 122.0090°W / 37.3349; -122.0090

Apple Inc.
  • Apple Computer Company[1]
  • Apple Computer, Inc.[2]
FoundedApril 1, 1976; 44 years ago (1976-04-01)
Headquarters1 Apple Park Way
Cupertino, California,
Number of locations
510 retail stores (2020)
Area served
Key people
RevenueIncrease US$274.515 billion[3] (2020)
Increase US$66.288 billion[3] (2020)
Increase US$57.411 billion[3] (2020)
Total assetsDecrease US$323.888 billion[3] (2020)
Total equityDecrease US$65.339 billion[3] (2020)
Number of employees
147,000[4] (2020)

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Five companies in the U.S. information technology industry, along with Amazon, Google, Microsoft, and Facebook.[8][9][10] Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds, the AirPods Max headphones, and the HomePod smart speaker line. Apple's software includes iOS, iPadOS, macOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro X, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Arcade, Apple Music, Apple TV+, Apple Fitness+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back to Jobs and Wozniak within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly.

Jobs and Wozniak hired a staff of computer designers and had a production line starting in Jobs' garage. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee,[11] while Jobs resigned to found NeXT, taking some Apple co-workers with him.[12]

As the market for personal computers expanded and evolved through the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day attempt to rehabilitate the financially troubled company—reshaping it with layoffs, executive restructuring, and product focus. He led Apple to buy NeXT in 1997, solving a failed operating system strategy and bringing Jobs back.

Jobs regained leadership status, becoming CEO in September 1997. Apple swiftly returned to profitability under the revitalizing "Think different" campaign, rebuilding Apple's status by launching the iMac and iPod, opening a retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. The company was renamed to Apple Inc. in 2007, reflecting a focus toward consumer electronics, and launched the iPhone to critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company. In June 2019, Jony Ive, Apple's CDO, left the company to start his own firm, but stated he would work with Apple as its primary client.

Apple's worldwide annual revenue totaled $274.5 billion for the 2020 fiscal year. Apple is the world's largest technology company by revenue and one of the world's most valuable companies. Apple is the world's 4th-largest PC vendor by unit sales as of January 2021.[13] It is also the world's fourth-largest smartphone manufacturer.[14][15] In August 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion[16][17] and just two years later, in August 2020 became the first $2 trillion U.S. company.[18][19] Apple employs 147,000 full-time employees[4] and maintains 510 retail stores in 25 countries as of 2020.[20] It operates the iTunes Store, which is the world's largest music retailer. As of January 2020, more than 1.5 billion Apple products are actively in use worldwide.[21] The company also has a high level of brand loyalty and is ranked as the world's most valuable brand. However, Apple receives significant criticism regarding the labor practices of its contractors, its environmental practices and unethical business practices, including anti-competitive behavior, as well as the origins of source materials.

  1. ^ Certificate of Amendment of Articles of Incorporation, November 17, 1977. California Secretary of State.
  2. ^ Certificate of Ownership, January 9, 2007. California Secretary of State.
  3. ^ a b c d e "Consolidated Financial Statements for Q4 FY20" (PDF). Apple Inc. October 29, 2020. Retrieved October 30, 2020.
  4. ^ a b "Apple 10-K Report FY2020" (PDF). September 26, 2020. Retrieved January 12, 2021.
  5. ^ Taylor, Harriet (August 30, 2016). "How Apple managed to pay such a low tax rate in Ireland". CNBC. Retrieved January 9, 2017.
  6. ^ "Apple Looks to Services to Move Beyond iPhone Price Ceiling". Bloomberg.com. Bloomberg L.P. January 13, 2020.
  7. ^ Koblin, John (March 25, 2018). "Apple Goes to Hollywood. Will Its Story Have a Happy Ending?". The New York Times.
  8. ^ Rivas, Teresa. "Ranking The Big Four Tech Stocks: Google Is No. 1, Apple Comes In Last". www.barrons.com. Archived from the original on December 28, 2018. Retrieved December 27, 2018.
  9. ^ Ritholtz, Barry (October 31, 2017). "The Big Four of Technology". Bloomberg L.P. Archived from the original on June 26, 2019. Retrieved December 27, 2018.
  10. ^ "What is GAFA (the Big Four)? - Definition from WhatIs.com". WhatIs.com. Retrieved March 5, 2020.
  11. ^ "I Never Left Apple". Officially Woz. January 3, 2018. Retrieved October 2, 2018.
  12. ^ Cite error: The named reference rice19850415 was invoked but never defined (see the help page).
  13. ^ "Gartner Says Worldwide PC Shipments Grew 10.7% in Fourth Quarter of 2020 and 4.8% for the Year". Gartner. January 11, 2021. Retrieved January 12, 2021.
  14. ^ "Global Smartphone Quarterly Market Data (2018Q1 – 2020Q3)". Counterpoint Technology Market Research. November 20, 2020. Retrieved November 20, 2020.
  15. ^ "Huawei beats Apple to become second-largest smartphone maker". The Guardian. August 3, 2018. Retrieved August 3, 2018.
  16. ^ Cite error: The named reference 1t-CNBC was invoked but never defined (see the help page).
  17. ^ Cite error: The named reference 1t-Guardian was invoked but never defined (see the help page).
  18. ^ "Apple first US company to be valued at $2tn". BBC News. August 19, 2020. Retrieved August 19, 2020.
  19. ^ Nicas, Jack (August 19, 2020). "Apple Reaches $2 Trillion, Punctuating Big Tech's Grip". The New York Times. Retrieved August 21, 2020.
  20. ^ "Apple Retail Store – Store List". Apple. Retrieved June 3, 2020.
  21. ^ "Apple Now Has 1.65 Billion Active Devices Worldwide". Retrieved January 27, 2021.
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